Cost of validating a marketing lead
Many of our validation processes have the option to also enhance the data your currently have.As an example, our address validation service will also add zip 4 and correct misspellings in the address.Form submissions and phone calls can be leads, but they can also be: Lead validation is a laborious job, for the highest accuracy requiring someone to listen to recordings of every phone call and read every field of every form. Having validated hundreds of thousands of leads for clients, we have found that as much as 45 percent of all inquiries are not sales leads.
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Fortunately, if you have a solid process in place, CPL advertising can be a highly effective and scalable channel for new customer acquisition.
Tension between the sales and marketing departments plagues companies of all shapes and sizes.
We can even get name and address from just a phone number.
So whenever a prospect calls you, the system will be able to create a complete lead by performing a reverse telephone lookup.
Let’s examine the benefits of lead validation in more detail, starting with the sales department.