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"We research unaffordable brands and then help our customers look like those guys," says Kyle Vucko, CEO of Indochino, "because a perfect-fitting $450 suit looks better than a $2,000 one busting at the seams." The companies offer high-end fabrics and made-to-measure fit at a discount by skipping traditional (i.e., pricey) brick-and-mortar stores.
They follow roughly the same process: You enter your measurements online, using tools like webcam scanning software, and place an order, customizing details like fabric.
"There are a million things a guy would rather do than shop," says Mark Lovas, founder of Trumaker.
"Our job is to help you do them." From suits to shoes, we've field-tested the goods to find the top tailors.
The order is reviewed by the company to ensure the proportions are correct (they'll run your measurements against their database and send an email if a number seems off); then the clothes are cut to fit overseas and shipped to your door.